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Open-Enrollment Seminar:
FUNDAMENTALS OF FUNDRAISING
September 1-3, 2026 • Chattanooga, TN
Join us for our annual Fundamentals of Fundraising seminar, CG&A’s most accessible service for growing your capacity for mission through relational fundraising.
Over 2½ days, delve into the habits and practices of effective development from a biblical worldview. Learn Fundraising 101 from our CG&A team alongside executive directors, gift officers, and board members from nonprofits around the country.
Cost: $1,875 per attendee
New for 2026: Breakout Sessions for Church Leaders (Sept 1-2)
Pastors and leaders attending on behalf of their church have the option of attending an alternate church track with sessions focusing on church campaign structure, campaign leadership infrastructure, congregational communication, and more.
Cost: $1,095 per attendee
"The highlight of the seminar was uncovering the biblical foundation and calling for philanthropy—it felt as though I was hearing it for the very first time. The spirit in which the seminar was conducted truly reflected God’s goodness, leaving a lasting impression on all of us. What CG&A provided wasn’t just a takeaway—it’s now a constant reminder on my desk and has already transformed how we approach fundraising. By centering donor relationships in our efforts, we’ve seen incredible results; donors have even expressed gratitude for the way we’ve engaged with them. The impact has been nothing short of remarkable."
—Damian Dean, Executive Director at United Community Builders
In this seminar, learn the why and how of fundraising from the 125+ years of combined experience of our associates. Be equipped to reach your donors with confidence and care as you extend the ministry of your organization through fundraising.
Session Topics:
• What is Biblical Generosity?
• Basic Readiness on Annual Funds and Capital Campaigns
• Gaining the Appointment
• Building a Culture of Fundraising with Your Board
• Introduction to Development Operations
• Understanding and Receiving Non-Cash Assets
• Planned Giving
Plus:
A dinner and open conversation with experienced donors. Ask real questions; get real answers.
Session Topics for the Church Track:
• The Importance and Outcomes of a Feasibility Study
• Church Campaign Structure, Phasing, and Activities
• Campaign Leadership Infrastructure and Roles
• Congregational Communication and Transparency
• Key Considerations for Pastors and Leaders
Church leaders also attend the first three sessions as a full group, along with the dinner and conversation with experienced donors.
"Sending our two new development officers to Fundamentals of Fundraising was a great decision for our ministry. The financial investment for this training was the best money that we could have spent to train our staff. Although these ladies were willing and obedient to do what God had called them to do, they did not know where to begin or what was before them. They left with a lot of uncertainty about their new roles, and came back with excitement, purpose, and a plan on how to accomplish their goals. The training removed their fears and stigma about fundraising, and replaced them with an understanding of a greater truth of this is relational work that requires discipling others in their giving. They were handed the gift of a Biblical mindset on why they have been called to do this important work and how they can carry out this work with dignity and dependence on Jesus."
—Felicia Grandinette, Bethesda Director at seeJesus
Learn alongside like-minded fundraising professionals whether you're brand new to fundraising or a veteran looking to revitalize your efforts.
Can't join us in person?
Our venue, Bridge Innovate, is designed with hybrid meetings in mind, and we can easily have anyone join by Zoom.
For more information, check out our FAQs below or contact us with any questions at info@canaangroup.com or by phone at (704) 530-9492.
Questions?
FAQs
When will the seminar take place?
The Fundamentals of Fundraising Seminar will take place Tuesday, Sept. 1st through Thursday, Sept. 3rd. The church track is Sept. 1st – 2nd.
How long is each day?
The first two days are both 9am to 5pm eastern. The third day is 9am to 12pm. The venue will be open by 8am each day.
What meals are provided?
A continental breakfast will be provided each morning at the seminar venue, as well as lunch on each full day. Additionally, one dinner will be provided over the seminar period.
How do I pay?
Mail checks to Canaan Group & Associates at 9040-B Scenic Hwy, Lookout Mountain, GA 30752. A $300 non-refundable deposit per attendee is required to reserve your spot. The remaining balance of is due one month before the start date.
Who is this for?
Anyone involved in fundraising or operations at a nonprofit organization! Including executive directors, gift officers, development operations personnel, board members, among others. We've designed this for those who are new to fundraising or fundraising veterans seeking to revitalize their efforts. Our church track is meant for pastors and church leaders considering a capital campaign within the next few years.
I don't like fundraising.
Well, that's not a question, but we appreciate the honesty. And we get it! Fundraising is difficult and often awkward. Our goal is not only to equip you with best practices for effective fundraising but also to demonstrate how fundraising is ministry and an extension of your organization's mission.
What's the dress code?
Business casual with a greater emphasis on "casual." Whatever is most comfortable for a learning environment.
Why Chattanooga?
CG&A is located atop Lookout Mountain, above Chattanooga, TN, so Chattanooga is near and dear to our hearts, and we are thrilled at the chance to share this city with you. Chattanooga’s lively riverfront downtown is surrounded by natural beauty, earning it the nickname of “Scenic City."
I'm coming from out of town. Where should I stay?
For hotels, we recommend the Courtyard Marriott, Hampton Inn, or Hotel Indigo downtown. If you're looking for a little more of an escape, book an Airbnb on or around Lookout Mountain! Let us know if you need transportation to and from our venue.
Can I attend virtually?
Absolutely! While we believe attending in-person provides the best experience, we completely understand that this is not feasible for everyone. Bridge Innovate is designed with hybrid meetings in mind, and we can easily have anyone join by Zoom.
What if I need to cancel?
Cancellations must be made prior to one month before the start date. Aside from a $300 deposit, the registrant is eligible for a refund of any payment made before August 1st. You may transfer your registration to another participant any time before the start date.
Any other questions?
We're happy to answer any other questions you have! Please reach out to Mark Erickson, office manager at CG&A, at info@canaangroup.com or by phone at (704) 530-9492.
"It was a real good 'shot in the arm.' I’ve come back for a second time. When you go back home, you’re more confident when you talk to your donors, and you’re more confident about the little nuggets that you can use in your office. Any Development Director—Christian or non-Christian—could use this material and use it wisely. It has really helped me."
—Steve Kane, Director of Development at Westminster Catawba Christian Academy
