Canaan Group & Associates has been honored to partner with The Maclellan Foundation since 2020. The Chattanooga-based foundation isn’t one of our typical nonprofit or church clients. Instead, we work with the foundation to support its grantee organizations.

Access this subscriber-exclusive free resource by providing your email.

In relational fundraising, listening to hear is a fundamental skill. If you think about it, it might seem like a manipulative tactic: practice being a really good listener so that people like talking to you and want to give to your organization. However, this isn’t what we’re encouraging. Instead, listening to hear completely removes manipulation from the picture.